Retail now exists in a continuous cycle of reinvention. Shoppers today want more; More choice, more innovation, more often. Yet, they don’t believe they have to pay more or be more loyal to get it. The increasing complexity and pace of change is damaging creativity in-store, the place it’s needed most. For most retailers, the reinvention math simply doesn’t add up.
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Storecasting - Retail's Six Space Missions