A deliciously different
The look and feel of the Truett's Chick-fil-A experience and brand is inspired by two key time periods in Chick-fil-A history. The intent is not to create a museum or time capsule, but rather an authentically fresh experience that tells Chick-fil-A’s story — it feels right for today while also fully immersing the guest in the special feelings and attitudes that shaped Chick-FilA founder Truett Cathy’s early days in the restaurant business and provided the foundation for who Chick-fil-A is today.
Truett's Chick-fil-A is a special place, the cornerstone within a community, where a uniquely deeper Chick-fil-A guest experience is offered. It is a place where the heritage behind the brand is demonstrated. It is a place where Truett’s love for people is felt and his pioneering, fun-loving spirit lives on.
The strategy bridges Chick-fil-A's iconic Hapeville Dwarf Grill and what everyone knows of Chick-fil-A today. It is a place that embodies the core personalities of humor, charm, whimsy, family and stability. It is an ode to the past, while remaining relevant to the present.
Truett's Chick-fil-A is a place that embodies the Chick-fil-A brand's core personalities of humor, charm, whimsy, family and stability. It is an ode to the past, while remaining relevant to the present.