Regions Bank

Quality in. Costs out.

Creative value engineering value engineering and program management

With more and more people banking online and fewer, higher value conversations happening in the branches, Regions needed to redefine what their branch network looked like. They realized their current, large colonial, traditional bank was too big for today’s standard and didn’t necessarily speak to the next generation of customers. They needed a more open, modular look with more personalization, more digital interactions and tailored one-on-one engagement.

Their new, branch of the future, came with high expectations, but also a high price tag. While the more convenient layout the beautiful reclaimed wood and glow-wall ATMs created the look Regions desired, scaling the new look across mre than 1600 branches was cost prohibitive.

Regions came to Miller Zell to see if we could keep the integrity of design while reducing costs and making installation more manageable.

To start, we created a modular kit of parts approach – we produced modular parts in greater quantities, capturing economies of scale and lowering costs dramtically, this included designing parts that could be trimmed on site to accommodate the varying branch sizes and formats.

Additionally, we replaced expensive branded acrylic products with a high quality, but cheaper proprietary version, and used a painted vacuum-form foam product in place of reclaimed wood that was included in the original design. Our version looks and performs like wood but costs significanly less and is easier to install.

The original design called for acrylic blades, 5 – 8’ tall, and 4” thick weighing 500 lbs, which made it hard to install and required added equipment and business disruption. Our lighter version, made it possible to install easily with no extras.

Through prudent value engineering and program management,Miller Zell was able to drop the price of the design and save Regions 60% on future installations. Our partnership with Regions continues as we work on new builds and one-off renovations.


Value Engineering
Interior signage
Special rollouts of marketing fixtures
Database, campaign management

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