Citizens Brand Activation
New York City Marathon
Blog
Getting Phygital: Designing a NY Marathon Experience
Citizens is passionate about corporate sponsorships. They want more from their event marketing than simply placing their logo on a building, a venue or a piece of swag. With a 30-foot by 40-foot space as our blank canvas, Miller Zell’s experience team focused on developing an engaging, interactive design.
Brand Communication That Engages and Inspires
The world’s largest marathon would place Citizens on a global stage, so Miller Zell had to deliver a world-class design with international appeal. Over three days, the activation would be seen by more than 120,000 visitors. Nearly two-thirds of attendees were international travelers who may not be fluent in English.
A Cinematic, Interactive Branded Backdrop
Physical and digital elements played together to create something immersive, emotive and memorable. The experience highlighted the community and character of all five boroughs, celebrating the event and creating connection between Citizens, New York City and the spectators.