How does good design affect the banking customer experience?
Branded environments are spaces strategically designed to reflect and enhance a brand's identity. By incorporating logos, colors, themes and interactive elements, these environments create immersive experiences that resonate with customers.
This approach not only reinforces brand messaging but also fosters emotional connections, enhancing customer loyalty and overall brand perception.
What are a few retail banking trends you're predicting?
There are quite a few trends we may see over the next few years. Customer experience in banking remains a top priority, with banks enhancing both digital and physical touchpoints.
Alongside retail, bank interior design will emphasize localized approaches, ensuring bank interior design and branch signage flow seamlessly within the community.
Overall, retail banking design will focus on creating future-proof spaces that adapt to both technological advancements and evolving customer needs.
Is there a secret sauce to managing a rollout or rebrand, especially after an acquisition?
Managing a successful rollout or rebrand after an acquisition involves several key strategies: understanding your brand's full expression across all media, designing flexible systems that adapt to various scenarios during rollout, staying realistic about budget constraints and being prepared for staggered implementation phases.
We consider our ability to pivot and maintain brand consistency, while offering scalable design solutions, is the key for post-acquisition success.
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Research and strategy
Bank interior design
Digital solutions
Prototyping
Project management
