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Simply solving your complex environmental challenges.

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Human-centric strategy and design for immersive experiences

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Hospital signage and health care branding

Health care design and wayfinding that improve the patient experience.

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Our capabilities

A few ways we bring your health care design to life.

From the moment a patient enters a facility, every touchpoint should foster comfort, clarity and confidence. Miller Zell integrates physical design with digital technology and the latest innovations in health care to create hospital signage, spaces and systems that align seamlessly with your brand strategy.

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Honor key contributors with flexible, eye-catching installations that balance form and function.

Miller-Zell-Icon-Services__interiorbranding_colorHealth care interior design

Utilize patient-centered design principles to ensure every touchpoint meets the needs of patients and their families.

Miller-Zell-Icon-Services__wayfinding_colorWayfinding

Guide patients and visitors effortlessly through your space and improve experience and efficiency.

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Deliver informative, engaging content to improve brand loyalty and recognize stakeholders.

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Build models to test and validate design functionality in health care spaces. 

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Let us manage the print/production, quality, distribution and logistics.

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Directional guidance

Intuitive navigation

Navigating health care facilities is not easy. From the parking garage to registration desk and everywhere in between, we apply the same intuitive wayfinding strategies used by national retailers to help patients, visitors and staff seamlessly navigate health care spaces. Strong design reduces visual clutter while enhancing your brand.

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Brand enhancement

Elevated experiences

Beyond aesthetics, the built environment communicates your brand and its values to each patient, visitor and employee. Interior branding goes beyond logos; each element – colors, fixtures, donor recognition and artwork – contributes to a welcoming space that builds positive brand associations and long-term loyalty.

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Message strategy

Functional zones

Health care spaces are more than just hallways and rooms. They also contain a variety of zones, like the layout of a grocery store or a department store. A large facility may have zones for healing, gathering, reflecting and nourishing, as well as other functional needs. Thinking in terms of zones helps ensure that the design and décor of each space delivers both form and function.

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Communication planning

Digital displays

Consumers are accustomed to interacting with digital displays in retail environments. In health spaces, connected digital displays can serve a range of functions, including wayfinding, patient education, employee recognition and community engagement. With smart hospital design, integrate advanced technologies that enhance patient care and streamline facility/staff operations.

Frequently asked questions on hospital signage, healthcare design and more.

What services does Miller Zell offer for health systems and facilities?

Miller Zell offers wayfinding, interior signage, digital, donor recognition and environmental branding and design services for health care. We’re your partner from start to finish on a project, including strategy, creative design, fabrication and installation.

Why should my health system update signage?

Wayfinding is more than just directional signage. It’s about creating an environment that is easy to navigate and improving the patient experience. In fact, we find that “less is more” and fewer, strategically placed signs that catch the eye can improve navigation.

Beyond traditional signs, branded environmental graphics and donor wall installations can act as wayfinding landmarks, while also adding color and interest to your health care facility.

How does retail experience transfer to health care strategy and design?

For more than 60 years, Miller Zell has partnered with national retailers to develop branding, wayfinding and digital solutions for their stores. Our learnings from these critical consumer touchpoints inform our approach to health care spaces to improve patient, visitor and employee experiences.

Branding – Retailers rely on environmental design to express their brand through logos, color palettes, material selection and more. Applying this approach to health care spaces helps reinforce brand recognition and drive patient loyalty.

Wayfinding – The same intuitive wayfinding strategies utilized by national retailers can help patients and visitors seamlessly navigate your facility.

Digital – Your patients interact with digital every day, including digital displays and interactive touchscreens. Applying these familiar digital engagements to your facility can improve patient communication and education, employee recognition and community engagement.

Bring your brand to life

Every step done seamlessly for health care design.

Create health care interior design to engage patients at every step of their journey. Whether it's a donor wall or a hospital-wide wayfinding campaign, expect the same care and attention to detail in every rollout.