All In for Our Clients: Miller Zell Refreshes Website
All in. All the way. From ideation to installation. That’s Miller Zell.
For nearly 60 years, we’ve been advocates of continual innovation for branded environments, and that’s why we’ve refreshed our website. As customer experience partners with many of the biggest names in retail, financial services, QSR and collegiate sports and education, we know that omnichannel branding, design and project execution never stop evolving as customer wants and needs change.
We want to clearly present our end-to-end services, which offer clients a collaborative partnership on every facet of the customer experience, with no handoffs that create painful compromises and inefficiencies.
Through more than 100 clients, 10,000 design implementations and 41,000 annual production jobs, Miller Zell helps deliver unique brand promises while our company goal remains simple — to exceed our clients’ expectations.
We’ve previously noted that potential clients looking for branded environment solutions sometimes ask Miller Zell, “What are you good at?” Explaining that we do it all from ideation to installation is a big job. So we sum it up like this: Our team of left-brain and right-brain collaborators provide customized services that deliver design, branding, execution and omnichannel customer experience solutions.
To put it clearly, clients come to us for:
Strategy and design: Research, strategy development, creative services, space planning, prototyping and site surveys
Digital: Digital signage, virtual and augmented reality (VR & AR), web, app and in-store integration, content strategy and management, personal device integration, experience and environmental gamification
Design engineering: Initial concept ideation, prototype development, design adaptation and manufacturing
Production and rollout: Print production, inventory management, fulfillment, overseas and domestic procurement, logistics/transportation and installation
Retail marketing: Merchandising and POP, strategic sourcing, diversity spend, design and content integration, print production, delivery and reporting
REACH™: Campaign management, inventory management, localization and customization, signage and décor management, aggregated floorplans and merchandising tracking.
Yes, it’s a lot. But the rollout of a large-scale refresh is a lot — a complex operation with myriad moving parts that make it difficult to finish on time and on budget while delivering ROI.
To meet this challenge, we offer one team, under one roof, united on creating and executing customer experiences that work. Our designers achieve fabulous results because our engineers say it’s feasible. This dual focus saves you time and heartbeats on the way to installation.
When we, for example, design and execute a digital signage display or an end cap display, we’re not acting simply as a retail design agency. We’re program managers, engineers and logistics experts. We’re considering the entirety of the space’s environmental design as well as procurement timing, production costs and ease of installation. Then we’ll custom kit pack your fixtures, displays, furniture, digital and printed elements to a flawless delivery — no matter where in the world they come from.
Our diverse offerings help us better serve diverse clients. Rooted in retail, we bring branding knowledge and an understanding of the latest retail technology to banks, college campuses, corporate headquarters and health care facilities, and the executed results help them stand out from their competition.
Meanwhile, REACH™, our proprietary logistics software, provides an intuitive and customizable platform that gives you visibility and control to manage your project at every stage. It, too, underwent a recent refresh so it would better serve our clients.
Miller Zell’s evolution also means we practice what we preach on a human level, and that goes well beyond our website. It includes our entrenched belief in social responsibility through our leadership, associates and business practices.
Our corporate culture emphasizes sustainability, DEI (Diversity, Equity & Inclusion) and a spirit of volunteerism and philanthropy. We strive to recruit, develop and retain a fully engaged, diverse, talented, well-trained and constantly improving workforce committed to our Purpose, Vision, Values and Mission.
So when we say we’re all in, we mean we are committed to providing full-service expertise to our clients while doing the right thing for our associates and community.