Since the outbreak of the pandemic, people's food-shopping patterns have undergone significant changes. With more people opting to cook at home, quick-service restaurants have had to adapt to the new reality.
Diners have developed new eating habits, so today’s quick-service restaurants must reconsider everything from interaction, signage, content, wayfinding, curbside pickup and more. If not executed strategically, it will negatively impact today's sales and tomorrow's purchase decisions.