Smaller Spaces, Bigger Tech and Optimized CX

Tina Chadwick for Retail TouchPoints

The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital, to seeing that it’s the role of the store that is changing — and a vital one at that. Here are a few foundational ways technology has enabled better customer and associate experiences along the path to purchase, even in smaller spaces...