We sweat the small stuff for your large-scale brand rollouts.
Our capabilities
Effective strategies for seamless brand rollout and retail installation.
Retail installation
Implementing interior or structural branded elements through a nationwide network of retail installers.
Warehousing
Storing individual components of materials until they are ready for transport to your locations.
Logistics
Providing turn-key warehouse, kit-packing and distribution/shipping services.
Shipping
Managing a variety of air, ground and ocean shipping services for full truckload (FTL) and less-than-truckload (LTL) freight.
Brand rollout strategy
Performing the complex yet critical steps to make your store vision a reality in hundreds or thousands of locations.
Walmart – always obsessive about innovating – needed to refresh thousands of stores to stay in step with their digital footprint.
Top brand rollout questions we receive.
- What are the key components of a successful brand rollout?
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First and foremost, you need a partner who excels at scaling projects. At Miller Zell, we have developed team of project managers who are experts with the ins and outs of retail environments. They work closely with designers and engineers, creating project plans based on timeline and budget reality.
Communication is constant and seamless with production and installation teams so your brand implementation is a no-brainer. And as a bonus, we keep it all in-house, so your project is always the priority.
- How do you guarantee quality in production, delivery and installation?
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Miller Zell has a quality control department that is continually tracking and reviewing our production, logistics and installation projects.
Guided by Six Sigma principles, they have immaculate attention to detail and fast response times. They quickly address issues around delivery, go-backs and kit-packing errors, updating policies and recommending process improvements.
- How do you ensure that the design on paper matches what’s in the store?
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When it comes to brand rollouts, you can be as involved or hands-off as you desire. You can rest easy knowing our process is built on transparency and quality control.
The installation process starts with mandatory training and a customized “Installation Manual” that covers all aspects (items, quantities, tools and equipment, methodology and more) of each project.
Then we proceed with multiple quality checks. This can include including on-site photo verification, real-time progress tracking and final sign-off from the client.
Discover our full range of services.
Research and strategy
Experiential graphic design
Digital signage content
Brand activation
Inventory management
HIVE™ | a retail logistics platform
Print management
Project management