Award-Winning Branded Environments Design

Pairing the right messaging with the right branded environment design equals the best brand experience. Miller Zell infuses creative design throughout décor elements like wall coverings, custom fixtures, ATM surrounds, localized art programs, wayfinding and more to showcase your brand for your customer.

We manage costs while maintaining high-quality standards, ensuring that our branded environment solutions are both impactful and scalable. This is possible through close collaboration among our engineering and creative teams, ensuring technically feasible designs.

What is a branded environment?

Branded environments are spaces strategically designed to reflect and enhance a brand's identity. By incorporating logos, colors, themes and interactive elements, these environments create immersive experiences that resonate with customers. This approach not only reinforces brand messaging but also fosters emotional connections, enhancing customer loyalty and overall brand perception.

How do you create impactful brand environments that will make an impression across my store footprints?

The secret to brand impact is delivering a great brand experience that appeals to potential and existing clients. To do so, you must design with the idea of scale in mind. This means considering multi-phased budgets and planning and establishing a brand experience strategy that accommodates multiple store layouts.

It also means bringing creatives, engineers and installers together at the beginning. This team approach takes you from “Flagship to Reality” and keeps the focus on your customer.

I have a lot of locations and our brand is based on quality. How do you create a space that doesn’t look and feel cheap?

Some of the most beautiful designs are based on attractive and solid architectural components. But we understand that your budget is limited and shoppers are discerning.

The secret is to let the creative tell your story but have engineers at the table. You need a team that deeply understands materiality, manufacturing methods and shipping considerations so your final environment will withstand high customer volume, external forces and normal wear and tear. And look good doing it.

My customers expect touches of technology. How do you integrate digital components – and guarantee that they work?

Miller Zell’s in-house team includes digital experts that sit with our strategy and creative pros. This collaboration doesn’t deliver traditional or digital options. It understands your core goals and challenges and formulates the best solution for your physical environment.

By sharing this vision with engineers, installers and retail experts, we address the details like power, shadows, playlists, UI and more before they become issues.