Winning awards is nice (and we do that), but the physical expression of your brand is always the end game. We consider it a win when the final store environment matches and enhances all customer touchpoints from the app to the paid media and even the stories they hear from friends.

We believe that digital solutions – be it through custom LED walls, digital price tag systems, AR/VR, app development, digital content strategy, production & management, QR code programs and digital signage – are organic parts of the retail environment.

These technologies are not just added components. They are seamlessly integrated to enrich and elevate the customer and associate experience, ensuring satisfaction and a lasting positive impression of the brand. This vision goes beyond merely adopting new technologies. It involves a holistic rethinking of how every element in a store can engage and inform.

Individualized needs dictate the experts and skillsets needed for each project. But the one thing they all have in common is the need for a strategic approach that understands your brand and your goals at the deepest level.

At Miller Zell, we start with this foundation and bring in the right players from our team of environment designers, graphic artists, digital managers, industrial designers, animators and production artists. Together, they bring your brand to life.